Gone are the days of cruising through prospective
neighborhoods, hoping to feel an overwhelming connection—and, sitting at the
end of the block, the perfect home. Today’s soon-to-be suburbanite has infinite
tools at their fingertips, from user forums to comprehensive research tools
that help paint a picture you can’t get by quickly scoping the scene. In tandem
with Suburban Jungle, prospective buyers can truly dive into the true vibe of a
community, and make the most informed move for their families. Here’s where to
start:
Nielsen
PRIZM
Nielsen’s
lifestyle segmentation defines every single household in America by a host
of distinct lifestyle types. Together, these segments paint a picture of who
lives in the community and what they’re like. The tool was created for
marketers to enable more targeted outreach to key consumers—but, today, it’s
completely free and used by tons of prospective buyers and real estate pros to
get an unparalleled snapshot. Just enter a zip code and find out what household
makeups look like, plus age and overarching characteristics—in other words, if
you’ll be living within a “Bohemian Mix,” with “The Cosmopolitans,” “Young
Digerati,” “Money & Brains” or something else.
StreetAdvisor
See what locals say about your prospective
neighborhood—right down to the street—with StreetAdvisor. Users can search by
neighborhood, plus drill down on personality type, things to do and more.
Neighborhood
Scout
Looking for the true nitty gritty? Neighborhood
Scout’s got it. The site has everything, from home values and type of real
estate to school rating, demographics and more. With a paid premium
subscription, prospective residents can even dig into crime rates and home
appreciation rates.
Just understand, that no matter how much research
you do online, or how much data you sift through, there is nothing that can
replace a true understanding of a town—which is why Suburban Jungle exists.
There are many things that you need to think about that your online searches
will not cover, that a local real estate agent will not show you or think to
ask.
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